Social Network

A Short Guide to Social Media Measurement for Small Businesses

Social media is a huge part of our daily lives. According to the Salesforce report “50 Best Social Media Practices”, 66% of internet usage is spent on social media sites.

Users engage everyone from friends and family, to groups and brands. For brands and organizations, it’s an easy and effective way to get your message and products out to a wider audience in real time.

The most widely used social media platforms are Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Pinterest. While they’re different, in many ways they’re becoming more and more like each other with each new update.

Facebook continues to be the most widely used platform, with nearly 8 in 10 online Americans using the platform on a regular basis. It’s still a great place for brands to connect and engage with their audience, as well as provide a better level of customer service.

Twitter continues to be a good place for brands to share small snippets of information, and for users to position themselves as subject matter experts through posting relevant and valuable content for its audience.

Instagram is still the place for telling a story through photos and short videos. You also still have niche platforms like Snapchat and Pinterest, which reach their respective audiences through live-captured and aggregated content.

Throughout all of these platforms, live video is still and continues to be the most prevalent form of content for social media. We predict that long-form video and live video will continue to perform very well and drive social media growth in the coming year.

LinkedIn is still the social media network for businesses and professionals. For B2B marketers, there’s not a better place for you to connect with your customers, and to confirm yourself as a subject matter expert or a thought leader.  Graphics, quotes, and informative content perform very well on the platform and are very shareable.

B2B marketers can and should use this to their advantage by providing as much valuable content as possible on a daily basis.


In conclusion, Post content that establishes you and your brand as thought leaders. Post content that adds value to users timeline (tips, tricks, and product resources). Post product releases, updates, and news around your company. Connect with like-minded and relevant industry people. Post about events you’re hosting and organizing. Make sure you’re providing content on social media sites that meets followers at every step of the funnel.

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